Read Internet Marketing Ebook Online
Internet Marketing
Author:Barbara G. Cox,William Koelzer
Published on 2004 by Prentice Hall
Available formats: PDF, ePub, Mobi, Kindle, Audiobook
Book Description :
Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals; web site content; interactive functions; site appearance and organization; portals, search engines, and directories; Internet advertising of your web site: links, banners, tiles; promotion (on the net and off) and print/media advertising; e-mail marketing; and getting started with an action plan. For small and entrepreneurial start-up businesses; marketing directors, managers, assistants, coordinators, and supervisors of mid-size companies; franchisers; and service providers—such as insurance agents, lawyers, doctors, and dentists.- Author -Barbara G. Cox,William Koelzer
- Format BOOK | 324 Pages
- Published 2004 by Prentice Hall
- Language en
- CategoryBusiness and Economics
- ISBN10
- ISBN13
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
Ebook Available formats: PDF, ePub, Mobi, Kindle, Audiobook
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